Every year since 2016, Movement Strategy has helped truTV with a social-based campaign aimed at turning the massive influx of March Madness fans tuning into truTV during the first week of the tournament into potential all-year viewers. In 2018, I presented a campaign called #truTVAwarenessWeek — to truly own and celebrate the same stupid joke that basketball fans made every year: "It's that's annual tradition of looking up what channel truTV is for the tournament." The team at truTv loved the name so much they turned into their 360 degree brand campaign for the whole month of March.

As a creative director at Movement Strategy, I led the social activation portion — using custom talent content, social graphics and a team of comedy writers to clap back at all the haters and spread a little awareness.