Prior to the launch of the platform, I began working with HBO Max on their YouTube strategy and content creation — creatively overseeing the launch of the channel as Group Creative Director at Movement Strategy. We developed a robust clip-based strategy that helped HBO Max leverage its incredible and iconic library of titles including Looney Tunes, Batman, Game of Thrones, Rick and Morty, Casablanca, South Park and many more.

Since starting on their main YouTube channel, our relationship with HBO Max has grown to include community management and content creation across on their TikTok as well as a whole vertical of Family handles including Instagram, Facebook and a YouTube for kids.